Half-Way Evaluation - Audience

The target audience for my trailer/poster/magazine cover is Teenagers/young adults. Within this age group both genders are aimed at specifically.

The film trailer and both the poster and magazine target this audience in different ways. For example, the film is targeted at teenage males as the film features a teenage female. The possibility that she will be seen as an attractive character will target a young male audience. Similar to this, the film also features a teenage male, hopefully having the same effect with the female audience.
Another factor that will hopefully aim my film at my target audience is the scare factor. Its becoming ever more increasingly popular to go to the cinema with friends and watch a scary film for the adrenaline rush. Hopefully this means that a group of teenagers will want to come and see the film with their friends. Similar to this, its becoming more often to go to the cinema on a date to go and see a scary film and this is how I hope that the film will reach the female target audience.